Wesam Eid

所属学科経営学研究科　グローバリゼーション専攻
職位助教
研究分野Marketing, Service Marketing, Consumer Behavior
研究内容のキーワードMuslim consumers, Consumer behavior, Islamic marketing, service marketing, digital marketing
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学術論文1.Wesam Eid(2017)" Integrating the Kano Model of Customer Service Quality to Identify Muslim Consumers’ Requirements:
A Preliminary Study of Hotels in Japan" Journal of Business and Economics 8(1), 47 ? 59

The growth of Islamic market has attracted the attention of the Japanese government to focus on Muslim consumers and their needs. This study focuses on identifying the factors that influence Muslim consumers’ choice of hotel accommodations in Japan. This study also integrates Kano model to identify elements of customers’ requirements and satisfaction in hotels located in Japan.
The results show that there are no significant differences with different attributes and most of the attributes that address specific needs of Muslim consumers, such as Halal restaurants, fall under excitement attributes that exceed expectations.


2.Wesam Eid(2018)"Integrating the theory of planned behaviour to identify determinants of halal food consumption in Japan"
Int. J. Islamic Marketing and Branding, Vol. 3, No. 3, pp.232?244.

The halal market is a new, emerging market that is worth $667 million. Interest in this growing area came after a recent rise in the purchasing power of Muslim consumers and the increasing demand for halal products.
This paper follows Bonne et al. (2007) research to identify determinants of halal food consumption among Muslim consumers in Japan by integrating the theory of planned behaviour (TPB). Results based on data collected through a survey of 102 Muslim respondents shows that halal food consumption is determined by positive attitude, subjective norms or the influence of peers and personal conviction.
This study also shows that the halal food market is still an emerging market in Japan despite the fact that there are a significant number of Muslim consumers living in or visiting the country. Therefore, this study contributes in increasing the awareness of the demand for halal food.

Wesam Eid (2020)"Understanding Muslim Consumers Halal Food Consumption Intention”,International Review of Management and Business Research (IRMBR)'Vol.9(1)1.
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学歴2007 March PRINCESS NOURA BINT ABDUL RAHMAN UNIVERSITY, English Literature, BA
2014 March Kwansei Gakuin University, International Management Course, MBA
2018 September Kwansei Gakuin University, Advanced Management Program, PhD (Management)
職歴2013 December Chuo Electric Works Ltd. Internship
2017 March Kwansei Gakuin University, Institute of Business and Accounting< Teacher Assistant
2019 March Doshisha University, Institute of Liberal Art, Marketing lecturer
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